5 Must-Have SEO Elements for Any Retail Website

It’s undeniable that a good SEO strategy for e-commerce sites is crucial. However, many retail websites are missing out on the most important SEO tricks and, needless to say, sales. Hire someone with an SEO / Digital Manager Job remote to apply these five tricks and up your sales to great heights:

1 – Meta Tags

Meta tags still hold importance, especially for eCommerce websites. It is a cost-effective way to attract customers if written strategically.

Remember, most buyers search Google first before visiting eCommerce sites and buying products. So, it’s only logical to have compelling and engaging Meta Tags.

Title Tags and Meta Descriptions, in particular, are the most useful types of Meta Tags.

  • Title Tags

These are the sentences you read at the top of your web browser. Google reads this as the title of your web page, hence, they are considered as the most helpful type of Meta Tag.

If you want to simplify the title for SEO purposes, but also feed substantial info to the user, the Title Tag is your gal. The Title Tag also helps users who open multiple tabs identify them easily.

  • Meta Descriptions

These are the snippets of text that appear under your web page titles on Google’s Search Engine Results Page (SERP). They are the first ones that tell Google and the users, “Hey, this is what my page is about!”

Take note though that Google picks the text most of the time. Nonetheless, it still helps.

A convincing Meta Description Tag is more likely to attract users who are fishing for results on the SERP. If your Meta Description Tag indicates exactly what they are looking for, then there’s a higher chance they will visit your web page.

2 – Your items’ high-quality photos

Yes, they matter too. Don’t forget that customers also browse the Images results in Google.

If you have premium photos of your items and relatable keywords, there’s a greater chance that they will rank high in search engines. This will help in growing traffic because potential buyers will click the photo and then your website.

You can further optimise your items’ photos by:

  • Setting a high-definition quality
  • Adding descriptive keywords to your caption, file name, and alt image tag
  • Revealing different angles and dimensions of the item
  • Adding a zooming in/zooming out feature
  • Adding smaller images to suggest other similar products

3 – Backlinks

When it comes to building links, it’s about quality and not quantity.

Backlinks play a role in telling Google who is to watch for. So, you have to build a series of high-quality backlinks that lead back to your website—this is called Link Building. It’s considered as a highly-regarded SEO strategy.

How do you build links?

You can start by:

  • Communicating with bloggers in your market
  • Submitting a press release about an up-and-coming firm
  • Creating high-quality, “shareable” content
  • Designing an aesthetically-pleasing and functional product site.

All of the above will make users post links that lead back to your site. An expert with an SEO / Digital Manager Job remote will then do the magic through other off-page SEO factors.

4 – Social media

Social media isn’t a direct ranking factor. However, it does impact ranking.

Brands that create top-quality content is more likely to be popular among socials. People share on any social media site and link back every now and then, hence rankings are improved.

Further, it helps you build a community and promote your site’s content. If you build a strong presence on Facebook, for instance, you can spread grow your brand’s authority.

5 – Supplementary Content (Item reviews, blogs, ratings, etc.)

Finally, a must-have for eCommerce websites is Supplementary Content (SC). Under this are well-written item reviews, ratings, and even the 404 Error page.

SC is important for eCommerce sites because it implies that you have so much to offer than your page’s main content.

Your SEO team can include links to other helpful content. They can also revamp the 404 Error page and write things such as “Oops, sorry about that” or links to other similar pages on your site.

Note that your SC shouldn’t be distracting or else Google will rank you low. Get someone with an SEO specialist job remote to add an Oomph to your SC.

Conclusion

Indeed, these are the five crucial SEO elements for any retail site—but none of these will take effect properly if a mediocre SEO team works on them.

If you’re looking for a reputable expert who has an experienced SEO professional job, check out https://ardorseo.com/work-with-us/experienced-seo-professionals/.

Being a multinational SEO firm, Ardor can supply you anytime, anywhere with someone who has an SEO / Digital Manager Job Remote.

Receive more traffic and customers. Book any person from Ardor with a remote SEO specialist job.

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