Campaign: 5 KPIs to Track for Your Influencer Marketing Plan

With the continuous rise of social media, a new brand of online celebrities starts to dominate, too, in the form of the “influencers.” These influencers are carefully chosen based on their social media presence, brand identity, and content. But how do you track their effectiveness? There are several KPI for influencer marketing that every manager has to know by heart. Below are five of the most important measurements to monitor whether your influencers are able to convert online mileage to real-life success.


The first thing you should look at when tracking marketing KPIs is your website traffic. See if there is a growth from before and after you launched the campaign with your influencers. You can also try tracking from their specific posts by adding UTM links on their content. This will easily track visits coming from their end going to your website. Take note of these metrics when tracking website traffic:

  • Users and new users
  • Total sessions
  • Time spent on site
  • Campaign visits

Audience reach

An influencer’s main edge is the number of his followers on social media, so it’s just right to track whether a fraction of that number is reached by your campaign and converts to be your fans as well. Get more info on audience reach by checking these parameters:

  • Followers
  • Impressions
  • Traffic demographics


Engagement is one of the most important KPI for influencer marketing since this is where you’ll see whether the campaign elicited a reaction from your target audience. By measuring engagements, you can better determine whether your target market is interested in your brand.

Each social media channels has unique ways of measuring user engagement. For the top two most-used social media by users worldwide, here are some of the key variables in understanding a content’s success rate:

  • For Facebook and Instagram
    • Likes or reactions
    • Comments
    • Shares
    For Twitter
    • Clicks
    • Impressions
    • Favourites and retweets
    • Replies

    Lead generation

    The main reason why your company reached out to influencers is to increase leads and conversion rates. Therefore, an influencer marketing campaign should hit the target leads goal to be deemed successful. Lead generation is a combination of brand reach and awareness plus audience engagement. When measuring lead performance, check out these metrics:

    • Click-through rate (CTR) – this measures the clicks on the assigned CTA
    • Conversion rate – measures the percentage of leads that successfully performed the assigned action or goal.


    Ah yes, every marketer’s end goal—to make a sale. All the KPIs mentioned above are great areas to look at to measure the campaign’s performance. But sales is the most basic yet most important KPI for influencer marketing and also the easiest to track. You can assign unique trackable links such as UTM parameters and track them on Google Analytics. Or you can give promo codes to your influencers to track the generated sales easily.

    Want to start your influencer marketing campaign but not quite sure where to begin? Visit and schedule a sit-down consultation. The influence marketer, Tom Augenthaler, will provide helpful insights and strategies to propel your campaigns to success.

New App Team? Here’s One Tool You Should Have

Are you a new app or software development company? Then, congratulations, as you’re in a lucrative and exciting field. The downside is fierce competition. How do you set yourself different from the others? Begin by investing in the right tools such as bug tracking.

The Process of Making an App—It’s Long!

Behind the scenes of making an app can be both tedious and messy. On average, it takes between four and nine months to complete one.

That’s not all. Once the app is there, it goes through a round of feedback. Companies, for example, will hire beta testers. They need to experience it at least for a few days to weeks.

Depending on the data the team can gather from the website feedback tool, they will change the architecture, design, or process flow. This may take more weeks, depending on the comments.

In the end, it can sometimes take a full year before a team can launch it in an app store or the client’s website. Even this isn’t a guarantee that it’s going to be great.

If the primary reason for developing the platform is to earn money, then it can be a tough road ahead. According to Gartner, not more than a percent succeeds—that is, generates revenue or profit.

It may even take many attempts to achieve success. Take, for example, Rovio, the makers of Angry Birds. Back in 2009, it was close to going bankrupt. The team had worked on more than 50 titles, but none of them was theirs. Visit at Userback

To maintain their intellectual property, the team already knew they had to work on at least 10 titles before they hit the right one.

When the concept of Angry Birds came about, it took them countless changes and perhaps back-and-forth conversations on a bug trackingtool. By the time the developers completed the initial design, eight months had already passed.

What’s a Bug Tracking Tool Got to Do with It?

Why is a tracking tool that monitors bugs and other feedback essential in app development? Isn’t it a waste of time considering the long process flow?

The answer to the latter is no for the following reasons:

  • Because of the longer time it takes to create an app, somebody else may beat you to it in the market. You can use the platform to suggest and discuss changes as soon as possible.
  • A WordPress feedback tool, for instance,helps build relationships that translate to money. Internally, it will help you serve your client better. They can expect prompt response and action to their requests. Externally, consumers would love sending their feedback so you can make the app better for them.
  • The longer the consumer uses the app, the higher are the chances of bringing them into the sales funnel. It may be much easier for you to convince them to upgrade or make in-app purchases.
  • A user acceptance tracking toolcan already give you a better idea of how your app will fare in the market. It will also increase your chances of getting approval from the app store.

These types of tools are common, but the problem is decentralization. Platforms such as Userback becomes a necessity to collate everything in one place.

Either way, a tracking tool for user testing or bugs will ensure app development doesn’t take a long time and a lot of resources.

5 Must-Have SEO Elements for Any Retail Website

It’s undeniable that a good SEO strategy for e-commerce sites is crucial. However, many retail websites are missing out on the most important SEO tricks and, needless to say, sales. Hire someone with an SEO / Digital Manager Job remote to apply these five tricks and up your sales to great heights:

1 – Meta Tags

Meta tags still hold importance, especially for eCommerce websites. It is a cost-effective way to attract customers if written strategically.

Remember, most buyers search Google first before visiting eCommerce sites and buying products. So, it’s only logical to have compelling and engaging Meta Tags.

Title Tags and Meta Descriptions, in particular, are the most useful types of Meta Tags.

  • Title Tags

These are the sentences you read at the top of your web browser. Google reads this as the title of your web page, hence, they are considered as the most helpful type of Meta Tag.

If you want to simplify the title for SEO purposes, but also feed substantial info to the user, the Title Tag is your gal. The Title Tag also helps users who open multiple tabs identify them easily.

  • Meta Descriptions

These are the snippets of text that appear under your web page titles on Google’s Search Engine Results Page (SERP). They are the first ones that tell Google and the users, “Hey, this is what my page is about!”

Take note though that Google picks the text most of the time. Nonetheless, it still helps.

A convincing Meta Description Tag is more likely to attract users who are fishing for results on the SERP. If your Meta Description Tag indicates exactly what they are looking for, then there’s a higher chance they will visit your web page.

2 – Your items’ high-quality photos

Yes, they matter too. Don’t forget that customers also browse the Images results in Google.

If you have premium photos of your items and relatable keywords, there’s a greater chance that they will rank high in search engines. This will help in growing traffic because potential buyers will click the photo and then your website.

You can further optimise your items’ photos by:

  • Setting a high-definition quality
  • Adding descriptive keywords to your caption, file name, and alt image tag
  • Revealing different angles and dimensions of the item
  • Adding a zooming in/zooming out feature
  • Adding smaller images to suggest other similar products

3 – Backlinks

When it comes to building links, it’s about quality and not quantity.

Backlinks play a role in telling Google who is to watch for. So, you have to build a series of high-quality backlinks that lead back to your website—this is called Link Building. It’s considered as a highly-regarded SEO strategy.

How do you build links?

You can start by:

  • Communicating with bloggers in your market
  • Submitting a press release about an up-and-coming firm
  • Creating high-quality, “shareable” content
  • Designing an aesthetically-pleasing and functional product site.

All of the above will make users post links that lead back to your site. An expert with an SEO / Digital Manager Job remote will then do the magic through other off-page SEO factors.

4 – Social media

Social media isn’t a direct ranking factor. However, it does impact ranking.

Brands that create top-quality content is more likely to be popular among socials. People share on any social media site and link back every now and then, hence rankings are improved.

Further, it helps you build a community and promote your site’s content. If you build a strong presence on Facebook, for instance, you can spread grow your brand’s authority.

5 – Supplementary Content (Item reviews, blogs, ratings, etc.)

Finally, a must-have for eCommerce websites is Supplementary Content (SC). Under this are well-written item reviews, ratings, and even the 404 Error page.

SC is important for eCommerce sites because it implies that you have so much to offer than your page’s main content.

Your SEO team can include links to other helpful content. They can also revamp the 404 Error page and write things such as “Oops, sorry about that” or links to other similar pages on your site.

Note that your SC shouldn’t be distracting or else Google will rank you low. Get someone with an SEO specialist job remote to add an Oomph to your SC.


Indeed, these are the five crucial SEO elements for any retail site—but none of these will take effect properly if a mediocre SEO team works on them.

If you’re looking for a reputable expert who has an experienced SEO professional job, check out

Being a multinational SEO firm, Ardor can supply you anytime, anywhere with someone who has an SEO / Digital Manager Job Remote.

Receive more traffic and customers. Book any person from Ardor with a remote SEO specialist job.

Hiring Software Developers: What Every Business Should Know

Whenever you read about some distinct success story, especially of organisations embracing the commerce or the online route, it sets you thinking how it was possible. There was this news about an e-liquid selling company in Leicester that sells about 150 various flavours of its items online and is growing and broadening its reach. This would make anyone wonder how they ever convinced individuals who are used to shopping personally switch to ordering products online. Well, that’s the power of the web and the creative use of web development by an ecommerce website design company in Leicester.

If that business can do it with the right kind of web development work and continuous site maintenance, there’s no reason for any company to miss great heights of sales through a virtual shop.

Full Support All the Way

If you are running a service, you need to be having a site currently. It is possible you more than happy with the business being created through the site. But if you feel you might do better, then you should not procrastinate and find the perfect web design company. After finding one, review their entire portfolio to really assess if their capabilities and strategies work for you.

Further, it is possible they will simply revamp the currently existing website or with your approval, work on the development of an entire brand-new website. In either case, the task is a highly expert one and has to be delegated them to conceptualise, develop and carry out.

An Important Asset

When finding web developers, make sure they are specialising in the Magento software. This is a famous platform for designing ecommerce sites. Also, make sure they have past experiences in dealing with other ecommerce projects as well. This gives them an edge and the necessary perspective when designing a platform for your target consumers, whether they’re notorious online shoppers or traditional buyers.

It’s an Ongoing Exercise and Duty

Your website design and the firm’s web development strategies cannot be a one-time do-it-and-forget-it affair. If you need the company to grow through the website, then there has to be a consistent web development evaluation and upgrading of the site. The activity on your site needs to also be made similarly dynamic.

It’s All About Marketing with a Sound Judgment

Ultimately, every company boils down to making the product or service attractive for the buyer or the user. To that degree, you must constantly weigh what you must do to woo the customer to buy your product or get your service. In addition, since your target customers are most probably online for most of the day, you can discuss strategies that will draw them in. You can also target traditional or elusive clients to visit your store.


Thorough maintenance and innovation in web design are the keys to propelling any business’s sales. Don’t be a prehistoric business and lose identity in today’s information-hooked generation. If you’re looking for an affordable web design agency Leicester wide, then this company is for you. For more information, visit their website at: