In every institution, the stakeholders are considered as the people or entities who have a stake in the business. These stakeholders can be further divided into two categories–internal and external stakeholders. The former is composed of the organisation’s employees, shareholders, and members of its board, while the latter is composed of the company’s customers, clientele, and the entire community where it exists and operates. With this symbiotic relationship between the company and its internal and external stakeholders, you can already assume that one affects the other. Meaning to say, when the company succeeds, its stakeholders also succeed and vice-versa. This is one of the principles that made companies, like Truebell Capital, Apple, Chevron, and Procter & Gamble.
With these multi-million companies empathising with their stakeholders, you may start to ask why is there a need to do that? Businesses are here to profit, right? Why should they invest in building relationships, as well?
Business is about relationships
If you check out Truebell’s website at https://truebellcapital.com/, you’ll understand how companies like them are committed to building relationships first. For them, trust and integrity is as important as business financial gain. This premium they place on relationships made them include in their pre-qualification the criterion that requires any company that applies for investments to care for their stakeholders.
From that perspective, you can deduce that if you have empowered, dedicated, and loyal internal stakeholders, your business will function as if it’s run by the owner. The loyalty of your employees will spur them to look after the welfare of your business. Also, if you have shareholders who are equally dedicated to the well-being of your company, you are assured that every decision that emanates from them is all for the good of everyone. Click here Truebell Capital
On the other hand, if you are well invested in your relationship with your external stakeholders like the companies chosen by Truebell Capital, it’s easier for you to market and sell your products and services. Because they trust and believe you, they also trust the integrity of your products. At the end of the day, your business benefits the most from such a well-anchored relationship.
A good reputation stems from trust
If you are an investor, you are careful and strategic about your investments. It doesn’t need a rocket scientist to figure out why they have to be that way. Even in small stakes, people want something valuable in return for the money that they parted with.
Companies seeking financial investments need to understand the fact that investors do not only look at your financial statements. They also look at how you manage your customers and how you deal with them. After all, your financial statements may look better if your customers patronise your products and services. But, your brand will remain for a long time if you build and keep your good reputation.
There is always a human element in every business transaction
If you want to know what other criteria investment managers like Truebell Capital have specified, you can check out https://truebellcapital.com/. It has not only become a trend for companies and investors to give emphasis on the humanitarian aspect of operating a business. Your financial documents may look sterling, but if you have a notorious relationship with your stakeholders, you will have a hard time getting more investments. Aside from that, you will also have a hard time surviving in the industry.
The Final Takeaway
Everything starts and ends with people. In business parlance, people is the reason why companies start selling their products and services. As these people consume and make use of these products and services, they also decide which business stays or dies.
To get professional advice on running a company where people like to invest in, contact a trusted invest manager like Truebell Capital.