Campaign: 5 KPIs to Track for Your Influencer Marketing Plan

With the continuous rise of social media, a new brand of online celebrities starts to dominate, too, in the form of the “influencers.” These influencers are carefully chosen based on their social media presence, brand identity, and content. But how do you track their effectiveness? There are several KPI for influencer marketing that every manager has to know by heart. Below are five of the most important measurements to monitor whether your influencers are able to convert online mileage to real-life success.


The first thing you should look at when tracking marketing KPIs is your website traffic. See if there is a growth from before and after you launched the campaign with your influencers. You can also try tracking from their specific posts by adding UTM links on their content. This will easily track visits coming from their end going to your website. Take note of these metrics when tracking website traffic:

  • Users and new users
  • Total sessions
  • Time spent on site
  • Campaign visits

Audience reach

An influencer’s main edge is the number of his followers on social media, so it’s just right to track whether a fraction of that number is reached by your campaign and converts to be your fans as well. Get more info on audience reach by checking these parameters:

  • Followers
  • Impressions
  • Traffic demographics


Engagement is one of the most important KPI for influencer marketing since this is where you’ll see whether the campaign elicited a reaction from your target audience. By measuring engagements, you can better determine whether your target market is interested in your brand.

Each social media channels has unique ways of measuring user engagement. For the top two most-used social media by users worldwide, here are some of the key variables in understanding a content’s success rate:

  • For Facebook and Instagram
    • Likes or reactions
    • Comments
    • Shares
    For Twitter
    • Clicks
    • Impressions
    • Favourites and retweets
    • Replies

    Lead generation

    The main reason why your company reached out to influencers is to increase leads and conversion rates. Therefore, an influencer marketing campaign should hit the target leads goal to be deemed successful. Lead generation is a combination of brand reach and awareness plus audience engagement. When measuring lead performance, check out these metrics:

    • Click-through rate (CTR) – this measures the clicks on the assigned CTA
    • Conversion rate – measures the percentage of leads that successfully performed the assigned action or goal.


    Ah yes, every marketer’s end goal—to make a sale. All the KPIs mentioned above are great areas to look at to measure the campaign’s performance. But sales is the most basic yet most important KPI for influencer marketing and also the easiest to track. You can assign unique trackable links such as UTM parameters and track them on Google Analytics. Or you can give promo codes to your influencers to track the generated sales easily.

    Want to start your influencer marketing campaign but not quite sure where to begin? Visit and schedule a sit-down consultation. The influence marketer, Tom Augenthaler, will provide helpful insights and strategies to propel your campaigns to success.

6 steps to maintaining a safe and healthy workplace environment

It is the responsibility of each employer to ensure the safety and well-being of their employees. This means ensuring that employees use the right equipment, implementing safety procedures, and training staff on how to identify dangerous situations. While pointing towards fire escapes seems enough, it is not. That is why you should hire an occupational hygienist Brisbane firm if you want to step up to the plate.

Working with a confined space medical expert also creates a solution where everyone benefits. This step shows that you care for your staff while ensuring that they stay safe and secure as they work by removing any distractions likely to undermine productivity.

This quick read contains steps you must take to improve employee security in the workplace.

Conduct a work environment assessment

Assessing the environment includes making sure that electrical sockets are up to standards, installing safety catches to windows, and removing trip hazards. In some cases, simple fixes such as clearing exits are all that is required. As you inspect your work environment, make sure to include your alarm system, checking if their batteries need changing or even if the whole system needs an update. See more at Resile

Watch out for strange behaviours

As the employer, you should be aware of odd behaviours your employees are exhibiting. This might be caused by a personal problem they have or, they might be having difficulties with using their equipment. In this regard, you can conduct tests. For example, you can conduct fit testing Brisbane companies use if your employees are using respirator masks. Maybe their masks do not fit them well, affecting the way they work.

Train employees to be aware

For instance, if you are in the building industry, give your employees the appropriate training in terms of safety and health procedures. Enrolling employees, or managers and team leaders at the very least, in an occupational health course will improve everyone’s safety on site. Furthermore, hire the services of an occupational hygienist Brisbane companies trust to design and implement prevention strategies.

Create teams with designated leaders

At the very basic, each one of your employees should have fundamental knowledge on safety and health for the benefit of everyone in your company. If you have many employees, cluster them into teams with leaders responsible for coordination.

Some situations may cause panicking, miscommunication, and stress. So, you need individuals who remain calm and can make the right decisions when things go wrong. A confined space medical examination can also help you identify them.

Run drills

Drills are never fun for employees as they take them away from work. However, ensure that they are aware of all exits, how they should act, and where to stand. Also, you need to account for everyone once outside, and a practice run is a perfect way to remove any kinks in your emergency plan and reduce accidents and injuries.

Consult the experts

In case of anything, get in touch with lawyers and even involve the police if the situation requires them. As an employer, you do not want your business to be liable. By hiring an occupational hygienist Brisbane companies trust, like Resile, you can benefit from professional assistance, guidance, and opinion. For more details, visit their website at

Why Investors Put Their Money on Companies That Respect Its Stakeholders

In every institution, the stakeholders are considered as the people or entities who have a stake in the business. These stakeholders can be further divided into two categories–internal and external stakeholders. The former is composed of the organisation’s employees, shareholders, and members of its board, while the latter is composed of the company’s customers, clientele, and the entire community where it exists and operates. With this symbiotic relationship between the company and its internal and external stakeholders, you can already assume that one affects the other. Meaning to say, when the company succeeds, its stakeholders also succeed and vice-versa. This is one of the principles that made companies, like Truebell Capital, Apple, Chevron, and Procter & Gamble.

Truebell Capital

With these multi-million companies empathising with their stakeholders, you may start to ask why is there a need to do that? Businesses are here to profit, right? Why should they invest in building relationships, as well?

Business is about relationships

If you check out Truebell’s website at, you’ll understand how companies like them are committed to building relationships first. For them, trust and integrity is as important as business financial gain. This premium they place on relationships made them include in their pre-qualification the criterion that requires any company that applies for investments to care for their stakeholders.

From that perspective, you can deduce that if you have empowered, dedicated, and loyal internal stakeholders, your business will function as if it’s run by the owner. The loyalty of your employees will spur them to look after the welfare of your business. Also, if you have shareholders who are equally dedicated to the well-being of your company, you are assured that every decision that emanates from them is all for the good of everyone. Click here Truebell Capital

On the other hand, if you are well invested in your relationship with your external stakeholders like the companies chosen by Truebell Capital, it’s easier for you to market and sell your products and services. Because they trust and believe you, they also trust the integrity of your products. At the end of the day, your business benefits the most from such a well-anchored relationship.

A good reputation stems from trust

If you are an investor, you are careful and strategic about your investments. It doesn’t need a rocket scientist to figure out why they have to be that way. Even in small stakes, people want something valuable in return for the money that they parted with.

Companies seeking financial investments need to understand the fact that investors do not only look at your financial statements. They also look at how you manage your customers and how you deal with them. After all, your financial statements may look better if your customers patronise your products and services. But, your brand will remain for a long time if you build and keep your good reputation.

There is always a human element in every business transaction

If you want to know what other criteria investment managers like Truebell Capital have specified, you can check out It has not only become a trend for companies and investors to give emphasis on the humanitarian aspect of operating a business. Your financial documents may look sterling, but if you have a notorious relationship with your stakeholders, you will have a hard time getting more investments. Aside from that, you will also have a hard time surviving in the industry.

The Final Takeaway 

Everything starts and ends with people. In business parlance, people is the reason why companies start selling their products and services. As these people consume and make use of these products and services, they also decide which business stays or dies.

To get professional advice on running a company where people like to invest in, contact a trusted invest manager like Truebell Capital.

New App Team? Here’s One Tool You Should Have

Are you a new app or software development company? Then, congratulations, as you’re in a lucrative and exciting field. The downside is fierce competition. How do you set yourself different from the others? Begin by investing in the right tools such as bug tracking.

The Process of Making an App—It’s Long!

Behind the scenes of making an app can be both tedious and messy. On average, it takes between four and nine months to complete one.

That’s not all. Once the app is there, it goes through a round of feedback. Companies, for example, will hire beta testers. They need to experience it at least for a few days to weeks.

Depending on the data the team can gather from the website feedback tool, they will change the architecture, design, or process flow. This may take more weeks, depending on the comments.

In the end, it can sometimes take a full year before a team can launch it in an app store or the client’s website. Even this isn’t a guarantee that it’s going to be great.

If the primary reason for developing the platform is to earn money, then it can be a tough road ahead. According to Gartner, not more than a percent succeeds—that is, generates revenue or profit.

It may even take many attempts to achieve success. Take, for example, Rovio, the makers of Angry Birds. Back in 2009, it was close to going bankrupt. The team had worked on more than 50 titles, but none of them was theirs. Visit at Userback

To maintain their intellectual property, the team already knew they had to work on at least 10 titles before they hit the right one.

When the concept of Angry Birds came about, it took them countless changes and perhaps back-and-forth conversations on a bug trackingtool. By the time the developers completed the initial design, eight months had already passed.

What’s a Bug Tracking Tool Got to Do with It?

Why is a tracking tool that monitors bugs and other feedback essential in app development? Isn’t it a waste of time considering the long process flow?

The answer to the latter is no for the following reasons:

  • Because of the longer time it takes to create an app, somebody else may beat you to it in the market. You can use the platform to suggest and discuss changes as soon as possible.
  • A WordPress feedback tool, for instance,helps build relationships that translate to money. Internally, it will help you serve your client better. They can expect prompt response and action to their requests. Externally, consumers would love sending their feedback so you can make the app better for them.
  • The longer the consumer uses the app, the higher are the chances of bringing them into the sales funnel. It may be much easier for you to convince them to upgrade or make in-app purchases.
  • A user acceptance tracking toolcan already give you a better idea of how your app will fare in the market. It will also increase your chances of getting approval from the app store.

These types of tools are common, but the problem is decentralization. Platforms such as Userback becomes a necessity to collate everything in one place.

Either way, a tracking tool for user testing or bugs will ensure app development doesn’t take a long time and a lot of resources.

5 Advantages of a Credit Insurance Policy

While running a business, you are likely to meet customers who are quite poor in clearing debts. Some will even disappear while owing you large amounts of money. When you are faced with such customers, credit insurance companies come to your rescue. A good example of a credit insurance company is Niche Trade Credite. Just like in any other insurance policies, credit insurance has its advantages which really help you as the business person to overcome the challenge of bad debts. The companies help you in getting back to your financial position before the bad debts were noticed. By insuring your credits with a good company like Niche Trade Credite, you are certain of getting the best insurance cover on your bad debts. Credit insurance companies make sure that you increase your sales and hence your business grows. A company like NicheTC gives you the best solutions when dealing with errant customers. It is therefore necessary that you acquit yourself with the advantages of taking a credit insurance cover.

Niche Trade Credite

Below are some of the advantages:

Increased borrowing

Most credit insurance companies make sure that you have access to working capital which is cost effective. This helps your business to grow and also to avoid major cash flow disruptions. Credit insurance companies have a goal of maximizing the availability of your working capital. This is usually from the receivables that you have pledged to your lender.

Peace of mind

Once you insure your credit losses, you are certain that there will not be any bad debts being written off. This way you relax and run your business while you are at peace. This way, you smoothly run your business.

Loss protection

Credit insurance companies protect you from catastrophic losses. It is good to note that one of the most risk prone assets is the receivables. Credit insurance companies provide a safe net when they protect you from bad debts losses. The fact that a credit insurance company reinstates you to your initial position creates a kind of protection from huge and unexpected debt losses.

Lowering of bad debts reserves

Credit insurance helps you to manage write offs with a much greater certainty. This happens when you reduce the bad reserve, then you can take up excess of the bad debts reserves into your own income. This hence improves your earnings, financial ratios and shareholder equity. It is good that you note that your bad debts are not tax deductible.

Better risk management

Credit insurance companies ensure that you have the skill of better risk management. You can issue credit while you know it is a risk you are undertaking. This can only happen with the mentality of credit insurance company’s intervention in case of bad debts loss. This enables you deal with any risk that involves bad debts losses.

On top of these advantages, some credit insurance companies will make a point of paying the indemnity and also take part in the cost incurred when attempting to claim your receivables.

Advantages of Using Hard Money Lenders

An investor wishing to beat a strict deadline on a deal is better off using hard money lenders instead of the conventional lenders. Of course just like in the bank situation, hard money loans have a process that must be followed. The major advantage over other traditional lending methods,however, is that they have fewer qualifications, take a shorter time to process and loan amounts are negotiable.

Unlike the bank situations where a strong collateral as well as credit score determine whether a client obtains lending or not, hard money lenders only need to ascertain that an individual has sufficient collateral and the project for which the money is meant to fund is viable. After that, an investor can get money within a week or less.

An individual who has had a recent foreclosure may not avail proof of loan repayment to a conventional lender. The same is different for a hard money lender. Even with a very poor credit score, a hard money lender is able to extend credit to a client so long as there is surety of repayments. This basically means that one’s credit rating does not affect the amount of borrowing a hard money lender can offer.

Most times, people ask about those who really need hard money loans. Well, they are best for real estate investors and house flippers. Here are occasions when to apply for this type of lending:

  1. When there is a deal that may be time barred if one wastes a week or two.
  2. When an individual needs a large amount of money that conventional lenders are not ready to offer.
  3. When one has a poor credit rating but still needs to make investments.
  4. When a borrower has defaulted on a previous loan with other lenders and is still in need of lending to strike a deal.

Although the interest rates charged on hard money loans is higher than that of the banks, there are various advantages a borrower enjoys when using this type of credit. These are:

  1. Simple processing of application and quick approval. Hard money lenders know how time is crucial for applicants and rush to meet those deadlines.
  2. Little scrutiny of an applicant’s financial situation. Unlike in the banking situation where a client’s tax returns, income and credit score get a thorough scrutiny, hard money lenders rarely do this.
  3. Borrowers are not humiliated because as long as there is collateral, funding is availed.
  4. Most banks and other financial institutions prefer to extend loans only to people who are officially employed and have a steady monthly income. This is different with hard money lenders as they avail loans to all cadres of professionals.
  5. Huge amounts of loans are granted based on property value.

As it is, hard money lenders can use residential and commercial property as security. However, they often shy on the use of owner occupied buildings as these have lots of thresholds attached to them as the law requires. Commercial property that can act as collateral includes office buildings, shopping centers, hotels and land meant for development activities.

5 Must-Have SEO Elements for Any Retail Website

It’s undeniable that a good SEO strategy for e-commerce sites is crucial. However, many retail websites are missing out on the most important SEO tricks and, needless to say, sales. Hire someone with an SEO / Digital Manager Job remote to apply these five tricks and up your sales to great heights:

1 – Meta Tags

Meta tags still hold importance, especially for eCommerce websites. It is a cost-effective way to attract customers if written strategically.

Remember, most buyers search Google first before visiting eCommerce sites and buying products. So, it’s only logical to have compelling and engaging Meta Tags.

Title Tags and Meta Descriptions, in particular, are the most useful types of Meta Tags.

  • Title Tags

These are the sentences you read at the top of your web browser. Google reads this as the title of your web page, hence, they are considered as the most helpful type of Meta Tag.

If you want to simplify the title for SEO purposes, but also feed substantial info to the user, the Title Tag is your gal. The Title Tag also helps users who open multiple tabs identify them easily.

  • Meta Descriptions

These are the snippets of text that appear under your web page titles on Google’s Search Engine Results Page (SERP). They are the first ones that tell Google and the users, “Hey, this is what my page is about!”

Take note though that Google picks the text most of the time. Nonetheless, it still helps.

A convincing Meta Description Tag is more likely to attract users who are fishing for results on the SERP. If your Meta Description Tag indicates exactly what they are looking for, then there’s a higher chance they will visit your web page.

2 – Your items’ high-quality photos

Yes, they matter too. Don’t forget that customers also browse the Images results in Google.

If you have premium photos of your items and relatable keywords, there’s a greater chance that they will rank high in search engines. This will help in growing traffic because potential buyers will click the photo and then your website.

You can further optimise your items’ photos by:

  • Setting a high-definition quality
  • Adding descriptive keywords to your caption, file name, and alt image tag
  • Revealing different angles and dimensions of the item
  • Adding a zooming in/zooming out feature
  • Adding smaller images to suggest other similar products

3 – Backlinks

When it comes to building links, it’s about quality and not quantity.

Backlinks play a role in telling Google who is to watch for. So, you have to build a series of high-quality backlinks that lead back to your website—this is called Link Building. It’s considered as a highly-regarded SEO strategy.

How do you build links?

You can start by:

  • Communicating with bloggers in your market
  • Submitting a press release about an up-and-coming firm
  • Creating high-quality, “shareable” content
  • Designing an aesthetically-pleasing and functional product site.

All of the above will make users post links that lead back to your site. An expert with an SEO / Digital Manager Job remote will then do the magic through other off-page SEO factors.

4 – Social media

Social media isn’t a direct ranking factor. However, it does impact ranking.

Brands that create top-quality content is more likely to be popular among socials. People share on any social media site and link back every now and then, hence rankings are improved.

Further, it helps you build a community and promote your site’s content. If you build a strong presence on Facebook, for instance, you can spread grow your brand’s authority.

5 – Supplementary Content (Item reviews, blogs, ratings, etc.)

Finally, a must-have for eCommerce websites is Supplementary Content (SC). Under this are well-written item reviews, ratings, and even the 404 Error page.

SC is important for eCommerce sites because it implies that you have so much to offer than your page’s main content.

Your SEO team can include links to other helpful content. They can also revamp the 404 Error page and write things such as “Oops, sorry about that” or links to other similar pages on your site.

Note that your SC shouldn’t be distracting or else Google will rank you low. Get someone with an SEO specialist job remote to add an Oomph to your SC.


Indeed, these are the five crucial SEO elements for any retail site—but none of these will take effect properly if a mediocre SEO team works on them.

If you’re looking for a reputable expert who has an experienced SEO professional job, check out

Being a multinational SEO firm, Ardor can supply you anytime, anywhere with someone who has an SEO / Digital Manager Job Remote.

Receive more traffic and customers. Book any person from Ardor with a remote SEO specialist job.

Hiring Software Developers: What Every Business Should Know

Whenever you read about some distinct success story, especially of organisations embracing the commerce or the online route, it sets you thinking how it was possible. There was this news about an e-liquid selling company in Leicester that sells about 150 various flavours of its items online and is growing and broadening its reach. This would make anyone wonder how they ever convinced individuals who are used to shopping personally switch to ordering products online. Well, that’s the power of the web and the creative use of web development by an ecommerce website design company in Leicester.

If that business can do it with the right kind of web development work and continuous site maintenance, there’s no reason for any company to miss great heights of sales through a virtual shop.

Full Support All the Way

If you are running a service, you need to be having a site currently. It is possible you more than happy with the business being created through the site. But if you feel you might do better, then you should not procrastinate and find the perfect web design company. After finding one, review their entire portfolio to really assess if their capabilities and strategies work for you.

Further, it is possible they will simply revamp the currently existing website or with your approval, work on the development of an entire brand-new website. In either case, the task is a highly expert one and has to be delegated them to conceptualise, develop and carry out.

An Important Asset

When finding web developers, make sure they are specialising in the Magento software. This is a famous platform for designing ecommerce sites. Also, make sure they have past experiences in dealing with other ecommerce projects as well. This gives them an edge and the necessary perspective when designing a platform for your target consumers, whether they’re notorious online shoppers or traditional buyers.

It’s an Ongoing Exercise and Duty

Your website design and the firm’s web development strategies cannot be a one-time do-it-and-forget-it affair. If you need the company to grow through the website, then there has to be a consistent web development evaluation and upgrading of the site. The activity on your site needs to also be made similarly dynamic.

It’s All About Marketing with a Sound Judgment

Ultimately, every company boils down to making the product or service attractive for the buyer or the user. To that degree, you must constantly weigh what you must do to woo the customer to buy your product or get your service. In addition, since your target customers are most probably online for most of the day, you can discuss strategies that will draw them in. You can also target traditional or elusive clients to visit your store.


Thorough maintenance and innovation in web design are the keys to propelling any business’s sales. Don’t be a prehistoric business and lose identity in today’s information-hooked generation. If you’re looking for an affordable web design agency Leicester wide, then this company is for you. For more information, visit their website at: